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Kay
Beran,
CRB, PCM, CRS,
GRI, ABR, REALTOR |
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| Office:
910.692.2635 |
| Office: 800.672.2228 |
| Fax:
910.692.9793 |
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Selling
Your Home? Take Notes from Model Homes
By
Kay E Beran, CRB
Prudential Gouger O'Neal & Saunders Real Estate
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When
decorating model homes, professional decorators have
two goals in mind to make the home memorable and
salable. They follow the rule of creating a
lifestyle the buyer can't resist. In other
words, do everything you can to make the home so
beautiful, charming, cozy, inviting, comfortable and
exciting that a buyer will want to buy that
lifestyle for himself.
When
you are selling your property, you want potential
buyers to leave your home with the same feeling.
And you can, by making just a few decorative
improvements. Here are some guidelines to make
your property distinctive and memorable.
1.
Consult with your real estate professional.
He or she will be able to offer an objective view of
what buyers are looking for in your competitive
market. Depending upon location, neighborhood,
demographics and price range, the special touches
that turn on buyers may range from splashy master
bathrooms and gourmet kitchens to play areas just
for the kids or home offices.
2.
Eliminate clutter. Notice how model homes
are perfect with no mess, clutter, or mass of
personal belongings heaped about? Only a few
exquisite and well-placed accessories on tables,
desks, chests, etc. It may sound impossible,
but it's not. Clear counters and furniture of
everything except decorative accessories. Put
the personal things--cosmetics, toiletries, clothes,
bills, papers, and home workout equipment of sight.
Tuck wastebaskets under counters or inside cabinets.
Clutter and personal belongings detract from the
important features of the home.
3.
Create a color theme. If you embark on any
investment decorating, like painting, wallpaper,
draperies or new furniture purchases, create a color
theme that's consistent. Wall-to-wall
carpeting should be the same throughout the house.
Neutral colors are best to please all tastes.
4.
Create custom spaces. Luxury master
bathrooms, decorator kitchens, built-in cabinets,
computer workstations, exercise rooms, and
children's play areas are the kinds of features that
generate sales appeal. Even if you don't have
these specific custom spaces, you can fashion them
or suggest the potential for creating them.
New counter tops or floors and shiny new appliances
add high sales appeal and customize a kitchen.
A few well-placed built-ins and a computer station
can create a convenient office nook in a kitchen,
family room or bedroom. Accessories, mirrors,
plants and fluffy new towels can generate a feeling
of luxury even in a plain-Jane bathroom. Turn
an extra bedroom into an exercise room if you've got
the equipment, or a loft space into a child's play
area or hobby center.
5.
Keep it clean and pristine. Dust, vacuum,
mop and polish on a regular basis. You're not
selling the furniture, but a high shine on wood
furniture and floors can make a room sing.
Touch up nicks on walls and make sure the porcelain
sinks and tubs and metallic fixtures shine.
Windows should sparkle. Keep yards and
landscaping neat and attractive. Add color
spots of flowers to perk up entryways and yards.
Try
to imagine the kind of lifestyle your target buyer
would enjoy, and create it with decorative
touch-ups. You don't have to spend a great
deal of money to give your property the competitive
edge.
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