| |
 |
| |
Kay
Beran,
CRB, PCM, CRS,
GRI, ABR, REALTOR |
| |
| Office:
910.692.2635 |
| Office: 800.672.2228 |
| Fax:
910.692.9793 |
 |
 |
 |
| |
|
|
 |
 |
Selling
Your Home in a Buyers Market
By
Kay Beran - Prudential Gouger O'Neal & Saunders
|
As
the economy has begun to slow, the housing market
has definitely become much more competitive. Many
communities are beginning to see home sales and
prices drop and the pendulum swing in favor of the
buyer. In the real estate world, this is called a
buyers' market, as the amount of available homes
outnumbers the buyers. If you are a seller, there
are ways to turn a buyers' market in your favor.
Hire
a Professional
Now is not the time to go at it alone. In a buyers'
market, homes tend to take longer to sell. So you
want to make sure that your home gets the maximum
exposure. Working with a qualified real estate
professional, you get the benefit of an experienced
marketer and negotiator who is familiar with real
estate issues in your community. Your home will also
be listed on a MLS database that other real estate
professionals can access.
When
selecting someone to represent you, interview at
least three real estate professionals who are
familiar with your area. Ask questions such
as: What's the average time their listings have been
on the market? How will your home be marketed? What
price can they get for your home? (They should be
able to back up their answer with a Comparative
Marketing Analysis.) Also, obtain names of two or
three of the real estate professional's most recent
sellers.
Price
It Right
In a buyers' market it is vital to price your home
competitively. It's understandable that you want to
get the best price for your home. However,
overpricing your home can cause you to eliminate
potential buyers and lengthen the time that your
home stays on the market. Some homesellers believe
that if someone is really interested, they will
counter-offer. Don't take that risk,
especially in a buyers' market. If your home is
priced too high, interested buyers may never even
tour your listing.
It
is true that you could always drop the price, but
studies show that the first 30 days are the most
critical. It is when most buyers and real estate
professionals see the property and interest is high.
The longer the property is on the market, the fewer
the prospects.
Get
Your Home In Show-Condition
Get your home in tip-top shape before any potential
buyer views it. Remember, you only get one
chance to make a first impression. Get rid of the
clutter. Touch up the paint on the walls. Clean the
carpet. Consider having your home inspected, and
make any repairs. (If there are any repairs you
decide not to fix, inform the buyers about the
condition of your home and discount the repair cost
from the selling price.
Curb
Appeal
Don't overlook the outside of your property. You
don't want a buyer to rule out your home based on
the outside appearance. The lawn should be trimmed,
bushes and shrubs pruned, and leaves raked. The
front of the house needs a clean, fresh appearance.
Even the mailbox needs to be attractive and
functional. (Believe it or not, a rusty, unhinged
mailbox can turn potential buyers off.) And don't
forget to put away bikes, toys and other items that
may make your property seem cluttered.
Offer
Incentives
Offering incentives can be just the impetus a
potential buyer needs to select your property over
others. Therefore, you may want to consider offering
a carpet or paint allowance. If the buyer knows up
front that there is an allowance for the worn carpet
or much needed painted walls, they may be able to
overlook those cosmetic flaws. You could also
volunteer to pay for a professional home inspection
or a home warranty. And depending on your market and
budget, offer to pay some of the closing costs.
Don't
be discouraged by the fact that there are several
other homes surrounding you for sale. Remember that
making the right moves at the very beginning of your
homeselling process can provide you the upper hand
you'll need in a competitive buyers' market.
|
|
|
 |
|